Strategic planning is a highly engaging process that is used to set priorities, focus energy and resources, strengthen teams, and ensure that staff and other stakeholders are working toward common goals. With a focus on the future, this process is designed to establish agreement around intended outcomes/results while maintaining flexibility to assess and adjust your organization’s direction in response to a changing environment. Effective strategic planning not only outlines where your organization is going and the actions needed to make progress, but also measures success.
A strategic plan is an end result used to communicate the team or organization’s goals, the actions needed to achieve those goals and all of the other critical elements developed during the planning process.
Strategic management includes the ongoing activities used to coordinate and align people, resources and actions to the vision, values, and strategy of the group. These activities transform a static plan into action while providing feedback, evaluation, and accountability.