Strategic planning is a highly engaging process that is used to set priorities, focus energy and resources, strengthen teams, and ensure that staff and other stakeholders are working toward common goals. With a focus on the future, this process is designed to establish agreement around intended outcomes/results while maintaining flexibility to assess and adjust your organization’s direction in response to a changing environment. Effective strategic planning not only outlines where your organization is going and the actions needed to make progress, but also measures success.